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Powering the SurfCoast: An Interview with Nicko from New Ethic Electric
Bringing Eco-Friendly Solutions to Local Home
New Ethic Electric, based on the Surf Coast and servicing Geelong, is not your typical residential electrical business. We sat down with Nicko, the founder, to talk about his approach to eco-friendly electrical solutions and why sustainability is at the heart of his work.
“We try to make homes safer, greener, and more future-proof,” Nicko says.
A Focus on Sustainable Residential Electrical Work
Environmental Electrician: Nicko, tell us a bit about New Ethic Electric and what sets your business apart.
Nicko: “We specialise in helping homeowners transition to all-electric solutions. induction cooktops, heat pump hot water systems, EV chargers, and switchboard upgrades. What sets us apart is our focus on energy efficiency and sustainability. We’re not just fixing wiring; we’re helping people live smarter and cleaner.”
How Nicko Got Started
Nicko’s journey into eco-friendly electrical work began over 20 years ago.
“I noticed more homeowners wanted to move away from gas and outdated systems,” he explains. “The Surf Coast community is environmentally conscious, so offering sustainable solutions felt like a natural fit.”
Typical Projects at New Ethic Electric
Many projects involve helping homeowners make the switch to all-electric living.
Nicko: “We often install induction cooktops, heat pump hot water systems, and EV chargers, while checking the switchboard and wiring for safety and compliance. Seeing the impact on energy efficiency and safety is really rewarding.”
Learn more about our services here
Staying Ahead with Eco-Friendly Technology
Nicko keeps up-to-date with industry standards and innovations through workshops, supplier guidance, and hands-on testing.
“Technology moves fast. especially with EV chargers and heat pumps. so continuous learning is essential.”
Educating Homeowners About the Switch to Electric
Nicko emphasises trust and clarity.
“It’s all about education. I explain the benefits of switching from gas to electric. safety, energy savings, and environmental impact. People really appreciate honest advice.”
Community Matters
Being a Surf Coast local shapes New Ethic Electric’s work.
“Supporting local homeowners and the environment is at the heart of what we do. Word-of-mouth is huge. if you do good work, people notice.”
The Future of Residential Electrical Work
Nicko sees exciting trends ahead:
The shift to all-electric homes will accelerate
Smart home integration and energy storage will become standard
Residential electricians will play a bigger role in sustainable living solutions
“We’re not just fixing wires anymore. we’re helping people live cleaner, safer, and smarter,” Nicko says.
Contact New Ethic Electric
If you’re ready to upgrade your home with eco-friendly electrical solutions, contact New Ethic Electric:
Phone: 0400 176 343
Email: Nicko@newethic.com.au
Website: www.newethic.com.au
Instagram: @newethic
Hipages: New Ethic Electric on Hipages
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